“People will forget what you said, people will forget what you did, but people will never forget how you make them feel” – Maya Angelou
How you make someone feel is actually your reputation.
If we replace “You” in the above quote with your business & “People” with customers of your business, the quote will, with a minor changes, sound like
“Customers will forget what you said, customers will forget what you sold, but customers will never forget how you made them feel.”
Yes, that’s the philosophy behind building a good brand reputation.
Brand reputation plays a huge role in the overall success of your business.
Here are some important tips for developing a healthy brand reputation.
Tell a story
Personify your brand. Tell a story how it took a start. Customers are more likely to connect with your brand when they know how it embarked its journey, what it believes in & what it wants to achieve.
Pitch your brand with high quality content
Invest in content marketing. Customers’ first interaction with your brand is through the content that they find on your website and social media pages. Make sure that you have evergreen content that is easy to grasp and has the potential to help improve your SEO ranking.
Stay active on social media
According to social media stats, over 3.6 billion people currently use social media, and that number is expected to grow to 4.4 billion by 2025. Keeping in view a large pool of customers’ presence on social media platforms, it’s important to catch up with what’s in vogue on social media & stay in touch with customers.
Learn, evolve & grow from feedback
Reputable brands have one thing in common across the globe. They learn from feedback & evolve. This humanizing element in any brand/business that makes it the top choice of customers. When businesses shape themselves to meet the requirements of their consumers, they earn their customers’ trust and loyalty, which propels them to great success.
Build your brand repute with us, for more information contact Kenz advertising